Business development is critical to your organization. After all, you need customers/clients to stay in business right?

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However, sales and marketing are often misunderstood and not integrated to their full potential. Doing so can create a powerful system that consistently produces qualified leads that lead to sales over time. (And who doesn’t want more sales?)

We’ll cover topics like:

  • Marketing's role in business development
  • Qualifying inbound leads (and how to set up a process for that)
  • Marketing databases (what it looks like to integrate with your CRM)
  • Following up on inbound leads (what makes them different and how to approach them)
  • Stimulating continuous feedback and collaboration (instead of working in silos)