Marketer's Guide to Creating Buyer Personas

Step-by-Step Instructions Ahead

This guide contains all of the information you'll need to create buyer personas you'll actually use. 

What's Inside:

  • Buyer Personas 101
  • Worldview vs. Demographics
  • Example buyer personas
  • Key questions to ask
  • Identifying goals and challenges of your personas
  • How to describe solutions to your personas
  • Content that solves problems
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