Your response to bad publicity on social media can affect your company's reputation. Crisis management takes on a new layer of complexity thanks to the lightning fast nature of the internet.
If you have a solid plan in place, with the right tools and processes, you will be prepared to face whatever comes your way.
This guide offers in-depth information and examples about the following:
- What constitutes a crisis and how to prepare
- How to respond to criticism and complaints
- Dealing with self-induced crises
- Step-by-step guide to creating a crisis management plan
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